PRODUCT INNOVATION

Driven by science.
Guided by skin.

Our approach to ingredient selection, formulation development and product evaluation.

Our product and innovation team leads product development from research and ingredient selection to formulation testing and performance evaluation.

The company’s innovation approach considers diverse Indian skin types and climates, with a focus on safety, performance and consumer trust.

“My goal is to create skincare that not only heals but empowers — formulas that make people feel confident in their own skin.”
Mehak Madhwani, Head of Product & Innovation
Mehak MadhwaniHead of Product & Innovation

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